Welcome to the Genesis of Luxury.

An innovative new brand invites you to start your discovery now.

What’s coming next?


A full line on a new platform

Expect a full line of
exceptional vehicles.

Rear-wheel and all-wheel-drive
platforms unique to Genesis designed to
deliver premium driving dynamics.



stay tuned

How about safety?


World-class Safety


World-class safety technology is standard.

Driver Attention Alert and other advanced safety features are included so getting the car you want is easier and more straightforward.

What else sets Genesis apart?


We’re creating a human-centered brand.


We’re creating a human-centered brand.

Our approach anticipates needs
and desires by focusing on what matters most:
the person in the driver’s seat.

Who’s behind this?


A new perspective on luxury

“Imagine the moment an archer draws his bow and focuses on the target. In that moment, we sense the perfect balance of power, poise and potential.”
Peter Schreyer
President, Hyundai Motor Group
Global Design Strategy

When is this happening?


Get involved early.


Early adopters will recognize that the time to act is now.

Genesis arises from a tradition of automotive
excellence recognized around the world. Now,
excitement and momentum are building. Sign up
for more details as they become available.

Where can I experience Genesis vehicles?


Here’s where we’re headed next.

  • 1/11/2016

    Detroit, Michigan
    North American International Auto Show

  • 2/13 - 2/21, 2016

    Chicago, Illinois
    Chicago Auto Show

  • 3/3 - 3/13, 2016

    Geneva, Switzerland
    Geneva International Motor Show

  • 3/23 - 4/3, 2016

    New York, New York
    New York International Auto Show

You probably have some questions.


Frequently asked questions

  • When can I drive a new Genesis?

    The Genesis G90 and G80 models will arrive during the summer of 2016.

  • What is the most unique aspect of the Genesis experience?

    We believe that people who will be drawn to the Genesis experience place a high value on personal attention and the highest levels of convenience.

  • What new models does Genesis anticipate creating in the future?

    Several models are currently in development. At this time, these models will include a sport coupe and smaller sedan than the G80, plus two new SUVs. All of these vehicles will be built on premium RWD and AWD platforms unique to Genesis.

  • Where can I find more information?

    You could check back to this site for updates. Even better, if you provide us your email address Genesis will send you information, invitations, updates and content as we move forward.